Category Archives: English

Discriminating algorithms

Published in Dagens Industri, Nov 2017

Whenever I go to choose a movie to watch, I’m always struck by the fact that the highest-ranking ones don’t appeal to me. I have been wondering if there was something wrong with my taste, but then Wired magazine recently revealed that IMDb’s top movie list allows algorithms to process the voting data – and over 70 percent of that data comes from men. The film site Rotten Tomatoes bases its data analysis on other reviews, but that data comes from a similarly large share of men. In other words, the algorithms that define the world’s best films do so according to men’s preferences. Movies that are ranked high by women do not have a chance at replacing The Godfather or The Dark Knight.

In the current and long-awaited debate on gender equality, it is interesting to reflect on what happens to gender roles when artificial intelligence interprets our data and helps us make decisions. New research from Princeton, published in the scientific journal Science, shows that algorithms to a large extent associate words such as “leadership” and “pay” with men, while words like “home” and “family” are more often connected to women.

With machine learning, when computers sort through large amounts of training data and learn by example, they are using long-ingrained stereotypes hidden in our everyday lives. Machines that are learning to understand human language start from the assumption that a word is best defined by its relationship with other words. Thus machines interpret the word “computer” as something that is related to men, and the word “handicraft” as something that is related to women. This statistical approach captures the cultural and social context of words in a way that reference books have never done – and the algorithm brings our human prejudice into the equation.

We are further contaminating these algorithms through our use of digital services. Most people who are given the task to design a shoe make a male boot and the majority of photographs depicting important occupations contain men. According to researchers at the University of Virginia, machines make gender associations with one third of all objects and that ratio is even higher when it comes to verbs. Google’s software translates gender-neutral pronouns from multiple languages to “he” when the text refers to doctors and “she” when it refers to nurses. It is statistically correct that more doctors are men, but not something that should be communicated as a given.

Microsoft has shown that machines trained on prejudiced original data do not only reflect gender discrimination. Their algorithms connect men with the word “programming” to an even greater extent than what the data actually shows.

When AI-based systems take on increasingly complicated tasks, the risks of automated decision-making increase. If a future kitchen robot serves a man a beer but helps a woman with the dishes, it’s certainly rather annoying. But when robots guide men and women to make different decisions concerning their educations, jobs and pension investments, the consequences become considerably more serious.

Ethical questions about what kind of world we want to teach the computers and how we can get our system to work in the desired direction are extremely relevant. Educational material for children often shows an idealized world, with female role models in traditionally male roles – and the opposite. In the same way, we need gender-conscious algorithms and a modern version of an equality ombudsman to ensure that different individuals are treated fairly. Otherwise there is a risk that the algorithm-driven world will have a far greater affect on us than a few bad film recommendations. We cannot allow the AI systems to confine us to outdated gender roles. Equality in the future must be significantly better than it has been in the past.

How happy am I? Ask the computer.

Published in Dagens Industri, 2017

From a spider-like helmet on my head my alternating happy, sad and stressful thoughts are channeled to a screen on the wall – which is filled by growing graphs in different colors. Sensors in the helmet read EEG signals as indicators of my feelings. I’m testing Emotiv, which is one of the many new technologies that collect biometric data to measure emotional currents. Today, facial recognition software can pinpoint happiness if you smile into the camera. Our faces are one big field of expression that is easy for machines to learn. A heart bursting with feelings of love can be recorded by the heart rate monitor in a smart watch. Sweat secretions when someone is late for work can be captured by sensors that analyze stress levels.

The happiness of nations and customer’s feelings have long been evaluated with the help of surveys. Now there’s a whole host of new methods that, with input from bodily data, can calculate the most likely emotion at any given time. There is even software that analyzes social media activities, not just our word choices and their import, but also context and patterns. In other words, we have some rather adept happiness meters.

By moving from self-reported happiness in surveys to measuring actual feelings in real-time – and by connecting them with world events – research will come closer to real experiences. Harvard has conducted the study “Track Your Happiness” with the help of an app that measures life happiness. The Hedonometer project has charted happiness levels in US cities by analyzing 37 million tweets by 180,000 people. Now even the great technology giants are getting on the bandwagon. Apple recently invested in a company that measures emotional-based brainwaves and Mark Zuckerberg said last week that Facebook is developing software that can read thoughts and feelings in order to turn them into text. For real.

Technology that reveals our feelings can definitely be an invasion of privacy, but advertisers are rejoicing about how this will improve methods of measuring the effects of marketing. Customer service centers will be able to read customers’ moods using voice analysis, security police will get a new layer of information at airports and other sensitive sites, and it could even help people with autism to better interact with others. We are also going to start seeing products based on emotional data. Nikon is experimenting with a sensor camera that can read location, sound and temperature to customize the photo according to the emotional mood.

One of the most interesting application areas for emotional data would be to expand our rigid GDP measurements to include the value of social interactions that have previously not been measurable, such as friendship, family happiness, ethics and a sense of meaning in life. Data shows, for example, that we have the clearest feelings of happiness when we help others. Several nations talk about well-being as an important goal for sustainable community development. Can we calculate how much we actually take pleasure in parks, sporting events or in having a visible police force in the vicinity? A study in Amsterdam showed that a noise increase from the airport made people unhappier than a decrease in their own incomes.

It follows that in the future we will be able to provide informed answers to the question of how we feel. In my case, with the spider on my head, I could only watch the screen. Yes, thanks, the data says I feel totally fine. Hopefully, it will make us more aware of what contexts we are most likely to thrive in. The American Meteorological Society recently made an emotional map that shows that happiness is maximized at 57 degrees Fahrenheit. So enjoy spring before it gets too hot for happy days.

Tourists on Autopilot

Published in Dagens Industri, 2017

We’re seeing record growth in summer tourism worldwide. The Chinese are the ones who are getting around the most these days, surpassing Americans in travel statistics, and the United States reports that the average Chinese tourist is now spending more than anyone else. According to Burberry, 70 percent of visitors to their store in London are from China. The travel industry is ecstatic over these statistics, but what you don’t see in the visitor numbers is a new type of tourism that not only brings suitcases and deep pockets, but comes with a digital assistant.

Mobile bots are going to be able to assist with our trips from A to Z. The same virtual agent who books the trip can also, with the help of artificial intelligence, tailor a traveller’s experience at a destination. Services, excursions and restaurants can be automatically pre-booked based on data about the individual’s interests and tastes. The virtual agent then simply follows along on the trip, providing information about activities in the area, acting as guide at different attractions and shopping for merchandise that is collected by e-commerce and delivered directly to one’s home country.

In other words, artificial intelligence opens up possibilities for creating an exceptional travel experience, but also requires large amounts of data and advanced technology. At the same time, hotels, museums and transport operators are investing heavily – Starwood Hotels, Hilton and many more are building unique visitor apps – which says a lot about the fact that the future traveler’s demands for local services can only be answered by global technology platforms. It’s not easy to be a local boat owner who must automatically tailor trips to tourists without knowing who they are. Facebook, Google and similar players know this – and have become a familiar filter for travelers in foreign countries. What used to be an impenetrable jungle of local procedures, inaccessible services and complicated reservations in a different currency suddenly feels a lot like home. With new technology we are able to bring our habits along with us. We can have the menu read in our own language, bring payment apps and use our club memberships with loyalty points.

With the new stream of Chinese tourists comes the first evidence that travelers are not looking for the same local experiences as before. At Caesar’s Palace in Las Vegas it is possible to pay with WeChat, China’s largest social platform, at all of their hotels, restaurants and slot machines. Marriott has formed a joint venture with Alibaba, the Chinese e-commerce giant. Even Apple’s Siri is moving into the hotel chain Aloft, so guests have a familiar voice that regulates temperature and light in the room – and KLM is offering their tickets via Facebook.

Customer contact is being taken away from the travel industry, which risks becoming subcontractors of reasonably generic nights, tickets and transportation. It’s a shift that began when guests started using their own phones and downloading movies on their tablets instead of using the hotel phone and ordering pay-per-view movies in the room – and this transition is continuing at a fast pace. Takeout food can be easily ordered, laundry picked up, gym sessions and spa treatments booked from similar five star providers outside the hotel’s walls – all recommended by the assistant in the app, which accordingly holds the power.

Tourism is by definition mobile and with a virtual assistant every part of the travel industry is being transformed. But does artificial intelligence make traveling smarter? When every tourist is able to move across the world with a digital profile and an assistant in one’s luggage, the world becomes more accessible, but also more uniform. It becomes easier, more convenient and predictable. The risk is that we travel in a kind of isolated bubble that becomes a filter through which we view the world. It will feel just like being at home, even when you’re somewhere else.

A temporary solution might be big business tomorrow

Published in Dagens Industri, 2017

In 1997, Reed Hastings envisioned a digital site where, for a fixed price, customers could watch an endless amount of movies. At that time the technical infrastructure didn’t exist and the viewing public, who had just become accustomed to DVDs, were simply not ready. But Hastings had a clear vision of the future, and he managed to start Netflix, albeit with a temporary business model. Using the good old-fashioned postal service, he rented out DVD movies via a subscription model. In 2011, when Hastings first dared to prioritize streaming and offer customers the opportunity to subscribe to only the digital service at a lower price, he was met by public outcry. 800,000 customers left in protest and the stock price dropped 77 percent in four months. In the long run, Hastings would prevail. In April 2017, Netflix reported about 93 million paying customers worldwide. Thanks to its temporary solution – and the courage to move on to the next business model – Netflix managed to successfully challenge both themselves and the market. They were perfectly prepared for the coming streaming explosion with a core of faithful users, large amounts of behavioral data, industry contacts and, perhaps most importantly, an excellent recommendation engine. Netflix created its own future market.

Robert Wolcott, Professor at the Kellogg School of Management, calls the phenomenon “temporary business ideas”: A company deliberately launches a business concept that cannot last – and uses that window of time to build a position and assets in anticipation of market changes.

Uber has clearly stated that their existing business model, based on freelance chauffeurs, is a temporary solution in expectation of self-driving cars. Google has invested in Nest in order to sneak a thermostat into the smart home of the future. PayPal’s founder, Peter Thiel, said in 1999 that in the future we would all be like mini-ATMs with digital wallets in our mobile phones, but at the time he could only launch a temporary payment solution based on credit cards where users could “beam” the program with their Palm Pilots. Today, over 200 million people use PayPal’s significantly more advanced mobile payment systems.

Fast-moving markets are difficult to assess. But by investing in temporary business models, prospective companies can be at the forefront of the next development stage. More start-ups than established giants invest in temporary solutions. It seems that younger companies are more likely to put energy into understanding the user needs and market structure of the future. For those companies in the midst of digital transformation, this can be an important lesson. Mark Zuckerberg annually convenes all of his employees and partners to present a detailed 10-year vision of how the market will evolve and what role Facebook will play in it. Is he always right? Certainly not, but this provides direction and instills the courage necessary to create temporary business models that will lead to the next success.

What is the difference between a temporary business model and ordinary experimentation? It’s about deliberately creating an in-road to an expected market. It demands an understanding of the direction forward to make the right investment – and the flexibility to adapt as reality unfolds.

Many companies are currently stuck in business models that have served them well for many years, but which are not watertight solutions for tomorrow’s market. If the giant step into the digitally transparent ecosystem of the future is too complicated, perhaps a contemporary version of Hasting’s DVD rental is what could save them.

Robots create the work

Published in Dagens Industri, 2017

The debate about robots taking our jobs away sometimes sounds like an automation apocalypse. Yuval Harari, the author of Homo Deus, believes that we soon will have a “useless class” who cannot work at all, and researchers report that it is possible to automate half of all jobs. The fact that robots and artificial intelligence can replace our livelihoods is scary. Unemployment is the question we now worry most about in the world, according to a survey by Ipsos.

However, we should focus more on reinventing professions than discussing those that will disappear. According to a study by the McKinsey Global Institute, it is necessary to restore the “rationalized” workforce to value-added professions at the same rate that we drive automation. Competitiveness is increasing and public spending can be streamlined by automation, but it’s not enough to maintain our desired growth rate. For companies, the efficiency gains are obvious; for society as a whole, the effects are more complicated. As the population grows older, the dependency ratio is increasing at a rapid pace. We cannot afford to put people out of work.

It’s hard to predict what the jobs of the future will be, but we have to start piecing the puzzle together. We know that there will be a great demand for the kind of digital competence that makes computers and robots do what we want, as well as a continued demand for creative and caring professions that can still demand skills that computers (as yet) cannot. All other jobs will have less value. According to Gartner, 45 percent of the fastest growing companies will soon have more smart machines than employees. We will need to learn to work side by side with the robots. In Sweden, we already have problems with an educational system that does not keep pace with the changes in the world. According to UKÄ (the Swedish Higher Education Authority), only one third of the areas of study in Sweden have a balance between labor market demand and the number of graduates. And the impact of automation still has not hit with full force. (For example, the Authority does not recognize that there is a lack of so-called “computer studies” students, though the rest of the world is screaming for them).

We can also prepare ourselves by increasing the flexibility and furthering the education of the labor force. Self-employed people in a gig economy, where digital service platforms can effectively get supply and demand to meet, may be the buffer we need for a more fluid labor market. Perhaps we need a national program for the upgrading of competencies, which would be based on the increasing availability of data on how professions arise, change and disappear. In Australia, it is estimated that within 2-5 years 90 percent of the labor force will need fewer, simpler skills, while 50 percent will need more advanced technological ones. Companies can be incentivized to take greater responsibility for creating employable employees. In the US, AT&T has made an enormous contribution to society by sending all 247,000 employees to training in data analysis.

Concerns about unemployment can easily be translated into protectionist solutions that provide the illusion of making a country “great again” – but such solutions are not built for the future. Sweden has many strengths to offer the future labor market. Our free universities will be a definite asset once they are re-organized to better balance the need for new skills and offer programs for lifelong learning. If we continue to build on our history of award-winning expertise in the areas of design and creative services using technology, and with new, flexible working methods, a culture based on collaborative problem-solving, and good old-fashioned teamwork rather than hierarchical disciplinary thinking, we will be even more unique.

Institutions in the service of the future

Published in Dagens Industri 2017

When a Swedish bank recently asked young customers about how they saw the bank of the future, the answer was somewhat unexpected: “Bank? I don’t need a bank. I need to be able to pay bills, have my salary somewhere and take a loan later in life – but I do not need a bank.” Digitization breaks down established institutions into an array of individual services.

Banks are fully underway when it comes to developing new digital solutions, but other institutions are also being challenged. Services that are provided by universities, libraries and healthcare are more interesting than ever, but the packaging, distribution method, as well as the buildings from which they are delivered could be perceived as outdated.

The consequences of digitization follow a pattern. Institutions with a well-established focus around a geographical location in the “real” world are going to come up against international challengers, often new players in cross-border networks. Closed environments with long distances between themselves and their users will be questioned by a co-creating and transparent culture. Traditionally knowledge-dominant institutions will be challenged by individuals who, with the help of infinite access to information, can carefully evaluate all available expertise.

More and more people are streaming books in text or audio format on different platforms. Libraries need to find a new role that includes digital advice – and get more people involved in the digital world. In the future, students will choose their favorite courses from a unique blend of artificial intelligence at Stanford and distance learning at Umeå University. Now that almost all courses can be held online, many more people can be admitted to the most popular universities. The old logic, that the offer should be exclusive to a few chosen, will fail due to its dishonesty. Why should some be offered a poorer education than others when there is room for everyone to get the best?

Universities will enter into stronger competition on the course level, where students are just as likely to go with an international player. Patients will take power over their own health and might feel that they have more information about their own treatment than their healthcare providers. When healthcare institutions are not able to meet individuals on their level of knowledge, it paves the way for lots of new players that will include the user’s health data and allow them to make their own analyses.

Institutions are designed to remain stable in the midst of a turbulent world. In their article, “Institutional Innovation,” researchers Seely Brown and Hagel write that culture and infrastructure embed institutions in the past. Social and technological innovations can then become catalysts for renegotiating the contract with different stakeholders. In the short term, it is about developing competitive digital services that reach users in their existing environments, such as training on Spotify, streaming books from publisher’s audio services, health advice via chat messaging, and banking services on e-commerce platforms.

In the long run, those individual digital products will become more and more similar, at which point more will be expected from them. Institutions must redefine their roles and put these individual products and services in a new context with data-driven services, continuous learning and pedagogical tools for the user to see the big picture and its consequences. Just as the music industry developed dynamic performances and tours to meet their audiences and remain relevant, the institutions of the future need to create live shows and define where in the digital world they want to perform.

You will live longer than you think

Published in Dagens Industri 2016

What will life look like when being older is the norm? Humankind will be the first species to have more seniors than children. With every passing year, the life expectancy for newborns is 3 months longer. To me it is a staggering thought that my youngest child’s life expectancy is almost two years longer than my oldest child’s. According to the UK’s Office for National Statistics, half of everyone born today will celebrate their 100th birthday. Today there are about 500,000 individuals in the world who have lived over one hundred years. By 2050, there will be almost 4 million.

Humanity has lived for nearly 8,000 generations, but only in the last four have we seen a dramatic increase in life expectancy. Since 1840, we have seen a linear development that is expected to continue at the same rate for the foreseeable future.

If there is a medical breakthrough that counteracts aging, we will experience an even faster societal transformation. In experiments at the Buck Institute in California, worms are now living five times longer than their natural lifespan. At Harvard University researchers have reported not only that they have been able to halt the aging process in mice, but that they have even seen rejuvenation. Last year, Google decided to try to extend life by founding the California Life Company (Calico) and yet another company called 23andme can predict the likelihood of life’s serious illnesses through a single DNA test. With the breakthrough of CRISPR-Cas9, we are engineering a revolution in gene editing technology. Using the system, scientists can modify the genetic code of virtually any species to potentially augment abilities.

There is also an exciting market for new technological aids that compensate for human aging in areas that medical research cannot yet contribute to. Robotic prosthetics support broken hips, sensors on the body provide signals as soon as the heart falters, super earpieces isolate conversations far away, the Asian robotic dog Pepper makes seniors mentally healthier through companionship and Google Glass helps people with fading memories find the names for faces they do not recognize.

The doomsday image of an aging society depicts the enormous toll it will have on healthcare as well as a collapse of the pension system. But research centers around the world are focused on increasing “length of health” by creating the conditions for a healthier life with fewer days of illness, which could have both surprising and far-reaching effects.

What happens when we all live to be over 100 years old? It’s staggering to picture one’s life over an entire century, and perhaps the phases of life will change. In a world full of centenarians, we need to re-design life, not just extend it. We are going to be more long-sighted and re-prioritize education, work and family when we know that the likelihood that we will celebrate our 100th birthday is high. Time has several dimensions. We cannot change the natural progression that adds years to our lives or the fact that our age increases at the same rate, but the social norms that define what we are expected to do in each life phase are variable. Lifelong learning, mid-life breaks when children are small and more intensive work later in life all feel like natural consequences that educators and employers should plan for. Universities and educational institutions will probably have a golden market if they target curious seniors.

The total Happiness Index in countries will increase as many studies show that we are happier in the later stages of life when material successes are no longer as important. But how long do we actually want to live? When Pew Research Center asked the American people what they thought of various means of extending life, some said they would want treatments to extend their lives – but the overwhelming majority said they would not want such treatments. Even when the aging puzzle is solved, perhaps we will want our life stories to have run their course somewhere around the 100-year mark.

What does your company’s voice sound like?

Published in Dagens Industri, 2016

Although voice has been humanity’s most natural and powerful tool since ancient times, digital technology has been based on silent interaction. Obediently, we have pressed the buttons and apps that deliver our digital services.

Last year, in her famous trend report, Mary Meeker announced that the time of voice guidance has arrived. This year, the truth of her prophecy is verified on a regular basis. In January the Las Vegas Technology Fair exploded with talking refrigerators, lamps and cars. Five percent of all consumer sites now offer voice-enabled interfaces. Morgan Stanley estimates that 9 percent of US households are now talking with an Amazon Echo, the world’s leading voice-controlled technology hub. According to Comscore, 40 percent of Americans daily use their voices to search the internet. The stupid phone voice on SJ, which used to suggest Mora when you were trying to buy train tickets to Boden, has been replaced by computers that understand our words and sound much more like human beings when they speak. We are getting a new paradigm for the use of computer power.

From a user perspective, we are more comfortable when our eyes and hands are free for driving, cooking and exercising. According to a study at Stanford University, voice control is three times faster than writing text – and with significantly fewer errors. Households that already use Echo feel that their children are ruder toward voice-controlled service providers who answer smoothly regardless of the tone or malice of the user, but they are more impressed by the benefits – of quickly spouting out a pizza order, paying a bill and ordering a taxi. It is in the smart home and in the car that people’s use increases fastest, usually to turn up the heat, turn on lights and alarms, and play music. Two thirds of all users also let the voice-driven hub read the news. Microsoft dominated the PC world. Google and Apple own the smartphone environment. Amazon has an ambitious target with Alexa, their ecosystem for audio-based services. Last week, they announced that Alexa has gone from having 1,000 to 10,000 “skills” in one year, Amazon’s designation for what we call apps on our mobile phones. Voice-enabled services that work completely without a screen are a brilliant opportunity for entrepreneurs. When everyone can throw in a cheap chip, a sensor or an accelerometer into a 3D-printed shell, we will need to have a way to control all our smart products. Screens are too big and expensive to operate every light bulb, and connecting them all to smartphone apps is too complicated. It’s voice technology to the rescue.

How is a voice-controlled world different from a screen-based one? Search engines must answer questions that are pronounced as people think, rather than in synthetically truncated keywords. Every company will need to formulate its services in a unique audio experience. If companies find it difficult to remain visible in the app store, how will they be discovered in a screen-free interface? In a digital environment that is taking place in the background rather than in front of our eyes, marketing communication becomes a challenge. Voice-based purchases will lead to some form of conversation consumption. To create a natural conversation, Amazon has announced a $2.5-million prize for a robot voice that converses coherently and engagingly with a human for 20 minutes.

We may look back on the present day as a strange parenthesis when all digital technology was locked behind shining screens and clumsy remote controls. Voice control is a more intuitive and more democratic interface. Therefore, usage increases faster than for other new technologies. We are getting closer to a future where we speak with more with products than with people.

Living With a Robot

Published in Dagens Industri (Sweden) April 8, 2014

I am completely fascinated by robots now stepping out of the factories and entering into schools, hospitals and elderly care clinics. These service bots, with sensors as senses, seem to be better at being human than humans themselves. Tests conducted by Lego Learning Institute conclude that children who have temporary robot parents consider their new tin friends to be more attentive, patient and better listeners. In similar experiments in elderly care, patients feel better and less lonely thanks to robots. South Korean kids learn better English from robots and Google’s self-driving cars have soon been driving 500,000 km without any major accident.

In the way industrial large-scale computers became everyone’s mobile phone, we are getting closer to a future where robots are not only replacing industrial blue-collar work, but also becoming frequent in the service industry. In 2013, there were around 1.2M robots in the world. According to The Economist, sales of service robots are increasing with 25-30% per year, whereas sales of industrial robots have stagnated at a 5% yoy growth.

And development is fast. Google’s investment in eight robot companies during 2013 is fascinating. I can’t stop watching the Cheeta video, a cat-like robot running faster than Usain Bolt. In South Korea, 60% of preschools have access to robots as teachers and in Japan, an exoskeleton suit is tested to help elderly care for themselves. Soft toys, as the robot seal Paro, are used to keep elderly company and mobile screens on robotlike bodies are teleporting doctors to private homes.

The experiments in health care, schools and elderly care are delivering better result the more human the robots appear. Human looks and behavior increase trust from children as well as for elderly. They are offered a 2.0 version of parents or care personnel, exceeding human shortcomings with infinite encouragement, directional information and patience. Our faith in robots may seem strange, but consumers are gradually becoming more confident to trust machine advice, thanks to innovations such as iPhone’s Siri and cars automatically executing parallel parking.

Ray Kurtzweil, Google’s expert on artificial intelligence, claims that within 15 years, robots will be smarter than humans – even measuring EQ. Before that happens, it is about time for us to define the services we would like robots to take over, services previously impossible to execute and perhaps most importantly, services we for ethic reasons should keep robot hands away from. Because if Mr. Kurtweil is right, which he has proven to be many times before, robots will soon manage everything humans can do. Only better.

Life After Mobile Phones

Published in Dagens Industri January 14, 2014

If the Mary Meeker statement, that people check their phones 150 times a day which is on average every 6th minute during our waken hours, is true, then our phones have become our preferred life companions. But how smart is the smart phone, really? Even though the iPhone revolutionized our daily lives at the time it was launched, it is still physically designed as a phone as we used to know it, only without buttons. When voice is less than 10% of our total smart phone usage, we need new digital interfaces to manage our health, our social lives and our news updates.

We now see the next generation of wearable technology including most functions we have gotten used to from our smart phones, and more. Small screens on sensors carried as glasses, bracelets and necklaces, directly on our skin.

Like science fiction heroes, we will use wearables to accomplish the impossible. Imagine listening to a conversation that takes place 30 meters from you, using intelligent headphones neutralizing background noise, giving you the opportunity to select what you want to amplify. And at the same time have all possible information about the people discussing with the help of small cameras in your glasses. If they would speak a foreign language, it would be translated in real time and displayed on your bracelet. You will be a super human. Improved and enforced in all possible ways.

During 2014 consumers, according to Gartner, will buy more than 40 million pieces of wearables. That is more than a 100% increase compared to 2013.

The technology used for wearables can be small and simple enough to fit in stickers, as the thin plasters produced by MC10 measuring body temperature and hydration levels. It is within the health segment the strongest growth of wearables is expected. New York-based Pixie Scientific has beta tested smart diapers with a QR-kod, tracking the child’s urine, watching for signs of urinary tract infection, dehydration and possible kidney disorders. Croatian IDerma has developed a teddy bear measuring children’s heart rate and blood pressure when hugged.

Communication and documentation is another exciting area. Sign Language Ring is a set of finger rings translating sign language to written words on a wrist display. The wearable, automatic life logging camera Clip from Swedish Narrative documents and systemizes the user’s life, snapping a picture every 30 seconds. Wearables are also expected to increase effectiveness at work places. Speaker’s notes in the presenter’s glasses, sensors measuring levels of bacteria on a doctor’s hands, floor plans live streamed to firemen running into buildings on fire. There are many use cases.

Hardware producers will have an interesting position in the wearable tech race. The smartest watch, the most connected piece of jewelry, and the plaster with the best functionality will be best sellers. When the world’s tech giants and a myriad of start-ups are getting ready for a wearable market, there will also be a number of business opportunities for anyone who can deliver content and services for wearable consumption. New ways of communicating and creating end user value will be needed when only a fast glance at a wearable screen is expected to deliver instant personalized and localized information.

Personally, I look forward to a time when it is unnecessary to open my bag 150 times per day to find my phone. It will make my life richer. And who doesn’t want to be a super hero?